Working as part of Arttia Creative's (biosciences website specialist) team as its front-end Wordpress developer, for Lucion Services. Lucion is a North East-based asbestos and risk management specialist that has grown dramatically over the last few years, to become one of the UK's major contractors.
My job: UX and UI redesign, with functionality changes for Lucion Services website. The underlying aim (and achievement) in radically improving traffic to the website, addressing UX issues for customer-facing and employee journeys and bringing clarity as Lucion undergoes a period of growth.
Research and re-map current user journeys to make journeys more efficient.
Wordpress development to establish a search-engine-friendly category structure.
Implement redesign, from wireframe and PSDs, of key areas (Navigation, Footer), landing pages (About, Home, Contact) and sections (Services, News).
Mend and introduce responsive design.
Plan for update / removal of original outdated Bootstrap framework that has held the design to ransom!
New user journeys with feedback for Lucion contact forms.
Redesign introduced complex new mobile-tablet-desktop navigation to allow mining of Lucion's historical and growing content, and focused on making user journeys easier and clearer on the human end - with primary aim of designing site structure to perform well in SEO terms. There has been radical improvement for SEO that is continuing to grow.
